IEEPO Social Media Toolkit
YOUR ENGAGEMENT MATTERS
We want to make sure the conversation continues beyond the walls of our meeting rooms. This is why we are encouraging you, as members of the IEEPO community, to share your key takeaways from the plenary and breakthrough sessions with your social media networks.
Expanding the conversation will help us to further advance the push towards UHC as we connect with experts from outside the IEEPO community and gain insights from an even broader range of perspectives.
We believe this inclusive approach will help us to more swiftly map out the practical and holistic approaches that will support all of our efforts to move toward more equitable and accessible care with intention and purpose.
We understand that posting content on social media channels can feel daunting so we have created this short document to provide you with some tips and guidance on what and how to post.
Social Media Assets to download and share
GENERAL GUIDANCE ON SOCIAL MEDIA POSTS
LinkedIn is the leading channel to engage with professionals, including industry experts, healthcare professionals and c-suite executives, across all sectors, including healthcare.
- Keep your posts short and to the point
- Do not use more than three hashtags
- Use images to get a 2x higher comment rate, a 4-photo LinkedIn collages generate 8% higher engagement.
The X channel has one of the most diverse audiences, from media and industry to patients and healthcare professionals.
- Keep your posts short and to the point
- Use no more than three hashtags
For Facebook keep your posts short and to the point
- Use no more than two hashtags
- Ask questions – Facebook is a channel that offers an opportunity for discussion and story sharing
Key Themes to include in Posts
As you draft your posts, it may be helpful to refer to this overview of the key themes that we will be focusing on this year. United in our goal of humanising healthcare, we want to help the community to connect, share, inspire and support each other as we learn from the experiences of people living with conditions and strive to address key challenges within our healthcare systems.
In 2024, our programme will focus on health for all (health equity), listening to the human voice (evidence-based advocacy) and working together (policy dialogue).
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